Sales and Marketing Performance

Our team of marketing and sales people comprises FTSE 50 scale C-level executives and local event operatives alike. We work on diverse business challenges, whether broad (such as poor overall performance, with a need for dramatic improvement), or specific (such as specific sales channel creation or development).

We address sales and marketing strategy, proposition creation, the effectiveness of sales and marketing operations (reach, conversion, penetration, loyalty and so on) as well as its efficiency (cost, complexity, reliability).

“Very hands on…excellent practitioners. We’ve used them both to extend our own sales force, but also to train, incentivise and re-engineer own own operation”

We are flexible in our approach and how we engage

Root causes of underperformance may already be known. They may need to be verified – or even discovered. The business may need a fresh insight or someone who can “own” the challenge and fix the operation. Situations can vary significantly, so we engage in the right way for the business’s circumstances. Typically, we might engage in one or more of the following ways:

• An Operational Review
• Specific Performance Improvement Projects (s)
• Interim and Turnaround Management

These modes of engagement apply to a range of marketing and sales topics. For more information on examples of some popular topics, click on any of the links below:

 

 

 

“They bring deep business and functional leadership skill, programme management and operational capacity. They also combine supply chain expertise with marketing and sales know-how, to address cost and structural issues, whilst appreciating that cost doesn’t trump value. They understand its not just about the business saving money…but making money.”