Do you have the flexibility and operational dexterity to stay ahead of the competition or do you spend too much time addressing internal issues before you can begin to move forward?
Are you sure that you have the right mix of capabilities “in house” versus “externally supplied services”? Who in your organisation evaluates your operations on the basis of commercial make/buy decision making and who drives those programmes of change?
Is the web a major channel for you? Who owns and makes the decisions that impact your externally facing website(s), the infrastructure, the prioritisation and design of its content? Does the intelligence associated with these activities sit with your agencies or in a number of departments across your organisation? We can show you a better way.
Focusing on moving from fixed to variable cost and operational structures and utilising make/buy programmes allow you to scale up and down in response to the market proactively can provide a competitive advantage for your business.
