Contact
Selected results / Case study
Digital commerce · Operating transformation

Restructuring a major digital business for growth.

One of Europe’s largest e-commerce operations needed stronger growth, lower costs and a more effective role at the centre of its wider channel strategy.

27%

Growth versus the previous quarter by the third quarter.

15%

Cost savings realised and reallocated to a new infrastructure and platform.

6×

Increase in the number of customers choosing online for customer care.

  1. 01Situation

    Growth constrained

    Costs, sourcing and delivery needed to change.

  2. 02Action

    Rebuild the operation

    Leadership, analytics and a new online platform.

  3. 03Change

    Growth + efficiency

    27% growth versus the previous quarter by Q3.

The challenge

The business needed to grow revenue and online channel share, improve marketing efficiency, reduce development costs and cycle times, and connect online activity with stores, telesales and other channels.

The work

  • Deployed interim executive leadership and restructured the operating team.
  • Changed the sourcing strategy and strengthened sourcing practices.
  • Built the operation around a newly established web and online analytics capability.
  • Created a new online operation funded through in-life operating cost reductions.
  • Integrated social commerce into the established e-commerce business.

The outcome

  • By the third quarter, growth was 27% versus the previous quarter, within a 12-month turnaround.
  • Cost savings of 15% were realised and reallocated to a new infrastructure and platform, eliminating the need for incremental CAPEX.
  • Online channel share grew in successive quarters.
  • The number of customers choosing online for customer care increased sixfold.
  • The operation secured an Industry Leader benchmark #1 position and a Google “category leader” accolade for efficient online marketing.

Historical engagement from the Nil Plus Ultra case-study portfolio. Figures and comparisons relate to this specific engagement.

Client perspective

“By the third quarter stagnant revenues had been transformed into 27% growth, whilst costs were down and profits up.”

CEO, European € Multi-Billion Telecoms Enterprise
More experience

Other situations.
The same focus on delivery.

Explore more examples from the Nil Plus Ultra track record.

Telecommunications · Commercial turnaround
−7% → +23%Sales decline reversed: from a month-on-month decline of 7% to growth of 23%.

From declining sales to renewed growth.

Interim executive leadership, focused sales action and a new proposition for the SME market.

Read the case studyManufacturing · Performance improvement
17%Auditable cost reductions achieved in year one.

Cost improvement with capability that lasts.

A new procurement function, stronger commercial disciplines and measurable first-year savings.

Read the case study

What needs to change?

A confidential conversation is a good place to start.

Discuss your situation